cloud-img-1 cloud-img-1 cloud-img-1

People have been frothing my words for over a decade.

Now you can too.

EDITORIAL

The Urban List

The Urban List is an award-winning indie media house all about living the good life. It has a readership of 3 million across Australia, New Zealand and Singapore.

Specs include:

editorial content, affiliate pieces, interviews, business profiles + gift guides

Nothing is quite as sexy as a loved one attempting to hit a tiny neon ball with a club. Holey Moley is a multi-sensory mini-golf labyrinth come playground where you can putt to your heart’s delight, serenade your love with karaoke, and whisper sweet nothings to each other as you sip on Smirnoff Sugar Caddies. Who knows, if your swing is snazzy enough, you might just end up scoring more than a hole-in-one…

FROM:

16 AUCKLAND DATE IDEAS THAT AREN’T DINNER AND A MOVIE

It was important to ATARANGI, which translates to ‘morning sky’ and ‘new beginnings’ that they choose a gender-neutral name for themself that aligns with their journey and culture. Inspired by the queer club scene, queer community and artists like Half Queen, Zeki and BBYFACEKILLA the Takatāpui Māori interdisciplinary artist enjoys the constant evolution of being a DJ. Their style tends towards an open format of club edits mixed with drum-heavy tracks and bass but they aren’t afraid to shake the room up with a bit of techno and more abrasive beats too. Earlier this year they played with Insession (Te Whanganui-a-Tara), storming the floor with their sisters from Wellington Ballroom. Alongside being a DJ, ATARANGI is interning with the Te Ao Māori team at Radio New Zealand.

FROM:

8 OF THE BEST UP-AND-COMING LOCAL DJS YOU NEED TO KNOW ABOUT

Can we just start by saying, if your dad wears nail polish, he’s the man. His perfect Father’s Day gift? BUG For Men. Inspired by the rugged British woodlands, this cruelty-free label smashes stereotypes and celebrates freedom of expression through specially formulated makeup, brow and beard brushes, nail ink, and hops and oat-infused skincare. If your dad might dig this be sure to order, stat, as it ships from the U.K.

FROM:

THE BEST FATHER’S DAY GIFTS TO SHOP IN 2022

This weekend’s lineup was looking so objectively good they added an extra day. Facts. That’s right, it’s time to party as if you aren’t lowkey freaking out that New Year’s Eve felt like yesterday and now it’s almost February.

(regularly updated)

CONTENT WRITING

Book Box NZ

Book Box is a book subscription service that makes books fly through the ether and appear on your doorstep.

Specs include:

blog posts for book lovers

A great read can inspire, delight and make us think but as any book lover will tell you, books aren’t always rainbows and unicorns. In fact, there’s evil lurking between the pages of our most beloved stories. With Halloween on the horizon we’re mustering the courage to dive back into books for children and young adults that brought to life characters so evil they had us cowering under the bed covers.

FROM:

WHEN BOOKS GO BUMP IN THE NIGHT: 5 CHILDREN’S BOOKS THAT SCARED US SILLY

With reading you can trip, no pills needed. Being able to leave your anxieties and stresses to one side while you fall down the rabbit hole into the realm of a great read is a welcome break for many. It’s a form of escapism that comes without any risk of a hangover… unless you stay up all night reading (we’ve all been there). Unlike a show on Netflix where you’re shown every detail, with a book you get to play an active role in world-building, using your imagination to fill in the gaps between suggestions on a page. As author Ursula K Le Guin once said, “as you read a book word by word and page by page, you participate in its creation…and, as you read and re-read, the book of course participates in the creation of you.”

FROM:

5 REASONS READING SHOULD BE PART OF YOUR SELF-CARE PRACTICE

EVENT HYPE

Winter Best

Winter Best is a free music festival that took place in July 2022 serving syrupy melodies, atmosphere and bangin’ beats to a crowd of over 3,000 people.

Specs include:

press releases, instagram captions, Facebook event page + artist bios

Winter is coming… and it’s going to be one helluva vibe. Introducing Winter Best-your tonic to the winter blues-with over 10 hours of non-stop live music across five stages and zones, and a lineup that downright slaps.

Indie with a pop edge, Raglan-raised @annacoddington is firmly established as one of Aotearoa’s most distinctive voices. Her 2020 album Beams is a contemplation of her whakapapa; riffing on being a mother, musician and human being.

CONTENT WRITING

Narrative Muse

Narrative Muse is an online platform that matches people to books, tv shows and movies by and about women and gender diverse folks.

Specs include:

curation, content writing + book reviews

Are you feeling a sci-fi dystopia brimming with more twists that a pack of twizzlers?

Finding Fuck Yes is a confident recounting of (mostly) sex-positive stories by a self-proclaimed “slut”. Edgeman writes with flair and honesty, reflecting on how her sexual experiences helped her develop a deep self-love. All but one of the stories are consensual, and the one that isn’t is carefully flagged at the beginning so you’re able to skip over it if you’d prefer. This is a magnetic read—we giggled, blushed, and felt both empowered and moved, and we adored the stunning poetry between chapters. We’ve been waiting for this for a really long time.

The refreshingly hopeful vibe is an unexpected choice for a subject that tends to revolve around our impending doom, but it pays off, making climate change something that can be explored without risking a mental breakdown.

FROM:

A DOOM-FREE TAKE ON CLIMATE CHANGE IS EXACTLY WHAT WE NEED

WEBSITE REFRESH

The Midnight Baker

The Midnight Baker is a gluten-free vegan bakery on Dominion Road. Its Freedom Loaf has a cult following.

specs include: website refresh

This refresh was all about the subtleties—I made small tweaks to infuse the brand’s voice with the passion and down-to-earth nature of its baker.

 

Welcome to your gluten-free bakery. We hope you enjoy exploring our range of handmade gluten-free vegan breads and treats. They’re delicious, nutritious, and your body will love them as much as you do.

TONE OF VOICE

Fuckup Nights/Tāmaki Makaurau

Fuckup Nights is a global speaker series where people gather every three months to talk about failure. It’s a simple concept but it packs a punch.

Specs include:

tone of voice, Facebook event hype, blog posts + interviews

MisRed Delicious was thoroughly enjoying being an internationally renowned burlesque entertainer… until she fucked up, big time. When the sparkles hit the fan everything stopped being all glamour and rhinestones as MisRed’s life, business and international reputation crumbled. Like a fucking phoenix from the glittery ashes, she’ll tell her story of failure, resilience and resolve to return to being Aotearoa’s boss bitch of burlesque

BOOM! Happy Fucking New year, fuckuppers! It’s 2020 and January has already fucked off (typical). By now you know that fucking up is fan-fucking-tactically essential and can lead to some legit AF life-changing growth so we trust you’ll put fucking up at the top of your new year’s resolutions list. Stay tuned for fresh fuckups.

Well, fuck! Sending virtual, non-infected wellness vibes to all fuckuppers here and the world over.

MARKETING COPY

Breast Cancer Foundation New Zealand

Breast Cancer Foundation NZ is Aotearoa’s leading breast cancer education and awareness organisation.

Specs include:

e-newsletter, website copy, health education blog, e-book, Facebook posts, ghostwriting + proofreading

Trigger warning: I haven’t provided blurbs due to content related to being diagnosed with breast cancer that may trigger some people. If you’d like to read my articles, simply follow the link below.

Imagine what we could do together.

Let’s Find Out