When GQ came to us with the challenge of celebrating Paul’s legacy, we knew a standard bio wouldn’t do it justice. So, we created an interactive, animated webpage that takes people through his journey at GQ—his early days, the impact he’s made over the years, and what’s next.

But this was more than just a webpage—it was a full campaign. To launch it, we designed custom wine labels and postcards as a nod to Paul’s time at GQ, creating a personal touch. We also produced social media reels to bring the story to life and drive engagement.

Using archival photos, dynamic storytelling, and interactive elements, we brought GQ’s history to life in a way that felt fresh and engaging. This wasn’t just a farewell—it was a celebration.

Take a look for yourself and explore Paul’s story.

www.paulfranklinretires.co.nz

Rivet is a team of creative engineers and fabricators known for turning ambitious concepts into reality. From large-scale architectural installations that celebrate Aotearoa's heritage to high-quality stainless steel products for residential, commercial, and industrial projects, Rivet combines imagination with precision. They excel in consulting, designing, project management, and installation, earning a reputation for taking on the seemingly impossible and delivering exceptional results. Committed to quality, collaboration, and environmental responsibility, Rivet is a trusted name in the industry, known for their integrity and community engagement.

Rivet operates through two distinct arms, each embodying a different aspect of their expertise. The first arm, Rivet Fabricate focuses on the fabrication of metal and the execution of tasks, priding themselves on reliability and craftsmanship. They make things work and work exceptionally well, delivering high-quality solutions every time. They speak with clear, honest and relatable language. The second arm, Rivet Innovate, their innovation arm, is where creativity meets possibility. This team is all about exploring the boundaries of design and pushing the envelope with projects like the Len Lye Centre. They speak in a motivational tone, inspiring others with a vision of what can be created. At the heart of this arm is a sense of wonder and boundless creativity, showcasing the talent and imagination of the team.

Both arms work together to serve clients across New Zealand and the Pacific, highlighting the incredible capabilities of their people. Rivet embodies the magician and creator archetype, demonstrating that with the right skills and vision, anything is possible. Whether bringing a complex design to life or dreaming up the next groundbreaking project, they are committed to showcasing their talent and proving that the impossible can indeed be achieved.

In collaboration with Mark Lahood, we developed the "Write Your Narrative" campaign - a message of empowerment, reminding women that their stories are not defined by the words of others or the ones they tell themselves. Stories can be rewritten, and with Women's Refuge you don't need to do it alone.

To further support the cause, we designed two limited-edition shirts, each featuring a hidden message on the sleeve, subtle yet powerful reminders like "I am worthy" for those moments when self-doubt creeps in. Every purchase directly went to Women’s Refuge.

Photo credit: Tammie Pittwood Photography, Ben D'ath Photography | Video: Mark Lahood | Creative and Direction: Idyllic